VSCO
Photo and video editor.
Social | Brand Identity
Role
Concept, design, and animate campaigns for VSCO’s socials and mobile app to promote new app feature launches and events.
Work produced: Social campaign development, organic social posts, in-app modals, and promotional material (in-app, social, email, and company-internal).
Selected Works
Collage Tool
Role: Concept, design, and animate video for VSCO’s Collage tool launch on Instagram.
Collage is a new feature on the app that allows users to combine photos and shapes into compositions.
Visual direction: scaling shapes reveal images and layout templates. Shapes also signify the forms users can add to collage compositions.
Other Collage campaign assets include social, in-app, and email.
Creator Challenge
Role: Concept and design video for VSCO’s Instagram to announce photo challenge.
Visual direction: create attention grabbing visuals to simplify messaging.
Storyboard:
Color Story
Role: Concept, design, and animate social videos to showcase VSCO user image color themes.
World Photography Day
Role: Concept and design video for World Photography Day.
Visual direction: pair images with complementary colors and quick shape animations.
